Love and Money: Marcuse, Mbeki and the mind in the marketplace
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As South Africa enters the global shopping mall, the systematic failure of Psychology to understand the effects of the market becomes even more glaring. Not that it has never been done, but the rather that discipline of Psychology has been remarkably efficient in consigning repeated attempts to disciplinary oblivion. This paper attempts to reconsider the historical attempt to theorise the psychological effects of consumer capitalism in the work of Herbert Marcuse, and to critically reflect on this project in the light of later post-structuralist critiques. It focusses on the possible uses of this framework for developing a Critical Psychology for South Africa in the moment of its embrace of neoliberal development policies and increasing assimilation into global economic networks.
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